Privacy Policy

    • We take data protection seriously

      Protecting your privacy when processing your personal data is an important issue for us. When you visit our website, our web servers will, by default, save the IP address of your Internet service provider, the referring website, the websites of ours that you visit, as well as the date and duration of your visit. This information is an essential prerequisite for technical transmission of the websites and secure server operation. No personalized evaluation of these data occurs. If you send us data using the contact form, these data will be saved on our servers when a data backup is performed. We only ever use your data for the sole purpose of processing your request. Your data are treated with strict confidentiality. Your data are not forwarded to third parties.

      Office responsible:
      Cherry GmbH
      91275 Auerbach/OPf.
      Tel.: +49 9643 2061 100

    • Personal data

      Personal data are data about your identity. These include your name, your address and your e-mail address. You do not need to reveal any personal data in order to be able to visit our website. In a number of cases, we will require your name and address, along with other information, in order to be able to offer you the service you require.

      The same applies in the event of a request for delivery of information material, or a response to your inquiries. In these cases, we will always advise you of this. Furthermore, we only save the data that you sent us automatically or voluntarily.When you use one of our services, we generally only collect the data that are necessary to be able to offer you our services. We might ask you for further information; however you are under no obligation to provide it. Whenever we process personal data, we do so in order to be able to offer you our services, or in order to pursue our commercial interests

    • Automatically saved non-personal data

      When you visit our websites, we save certain information for administrative and technical reasons. These include: The type and version of the browser used, data and time of access, and the IP address.
      These data are saved anonymously, and are only used for statistical purposes or for improving our Internet-based and online services. These data are saved in an anonymized form on secure systems – where they are kept separate from personal data – and cannot be allocated to individual persons. This means that your personal data will remain protected at all times

    • Cookies

      When you visit our websites, we might save information on your computer in the form of cookies. Cookies are small files that are sent to your browser by an Internet server, and are saved to the computer's hard disk. The legal basis for the use of cookies is described in Article 6, Paragraph 1, Point (f) of the GDPR.

      This only involves saving the Internet protocol address – no other personal data are saved. The information that is saved in the cookies allows your next visit to our website to be recognized automatically, which makes it easier for you to use it. Of course, you can also visit our websites without accepting cookies. If you do not wish your computer to be recognized the next time you visit our website, you can also prevent the use of cookies by changing the settings in your browser to “Do not accept cookies”. The respective procedure can be found in the user guide to your respective browser. If you prevent cookies from being used, this may limit the functionality of some sections of our websites.

    • Security

      We have taken technical and administrative precautions to protect your personal data against loss, destruction, manipulation and unauthorized access. All of our employees, as well as service providers that work for us, are obliged to comply with the data protection laws in force.

      Whenever we collect and process personal data, they are encrypted before transmission. This means that your data cannot be misused by third parties. Our security precautions are subject to a continual improvement process and our data protection declarations are regularly updated. Please make sure that you have the latest version.

    • Rights of persons affected

      Please do not hesitate to contact us if you require information about which type of personal data about you we save, or if you wish to have the data corrected or deleted. Furthermore, you have the right to restrict processing (Art. 18 GDPR), a right to object to processing (Art. 21 GDPR) and the right to data portability (Art. 20 GDPR).
      In these cases, please contact us directly.

    • Changes to this data protection declaration

      We reserve the right to change our data protection declaration should this prove necessary due to new technologies. Please make sure that you have the latest version. If significant changes are made to this data protection declaration, then we will provide notice of this on our website.

      All interested parties and visitors to our websites with questions related to data protection can contact:

      Mr Christian Volkmer
      Projekt 29 GmbH & Co. KG
      Ostengasse 14
      93047 Regensburg

Date: January 2019

  • Should our data protection office be unable to respond to your concern to your full satisfaction, you also have the right to submit a complaint to the supervisory authority responsible for data protection in your state in any case.


    Information on data protection pursuant to Articles 13, 14 and 21 of the General Data Protection Regulation (GDPR)

    We have taken privacy very seriously, and we also have information in our newsletter regarding customer data („data“). We hereby inform you how we process and work with your data.

    1. Responsible body and data protection officer:

    Responsible body:
    Cherry GmbH
    91275 Auerbach/OPf.
    Tel.: +49 9643 2061 100

    Contact details of our data protection officers:

    Herrn Christian Volkmer
    Projekt 29 GmbH & Co. KG
    Ostengasse 14
    93047 Regensburg

  • 2. Categories of data in newsletter marketing:

    - Personal data: name, address, telephone number, e-mail
    - Advertising and sales data: e.g., product interest

  • 3. Processing purposes:

    a) Processing effort is the indication given in the order of a message dispatch; This means that the data you need will be associated with the email address.

    b) In addition, we may also use your information for the following purposes:

    • measures to further develop services and products;
    • reporting for the success control of the measures taken over time;
    • reviewing and optimising needs analysis, benchmarking;
    • disclosure of personal data in due diligence;
    • attraction of our data (e.g., use/research of publicly available data);
    • use for system development/development of test systems;
    • assert legal rights and legality in lawful circumstances;
    • advancement developed system and processes;
    • internal and external investigations, security checks;

  • 4. Legal basis:

    The sending of the newsletter in accordance with section 3 a) follows on the basis of your consent in accordance with article 5, paragraph 1 lit. f DSVGO.
    The further processing operations in Section 3 b) are based on a balance of interests in favour of CHERRY. From a technical point of view, we evaluate the efficiency and attractiveness of our newsletter so that in the future we will only be able to provide you with product recommendations that are of interest to you. Since no sensitive personal data are used in this case and, as a rule, only evaluations are made at an aggregated, non-personal level, data processing can be assessed as a legitimate interest at this point.

  • 5. Recipients or categories of recipients of your data:

    Has access to your data only to the extent necessary to achieve the purpose according to the internal distribution of tasks. Internally, only those departments and employees are granted access to your data, which requires access.

    Service provider:
    We have turned on service providers who, as processors, have access to your data and process it for specific purposes specified by us. These processors can be marketing providers, website hosting service providers, IT support service providers or website analysis service providers.

    Third parties:
    We may share your information with government agencies, outside consultants, business partners or courts, if necessary.

    International data transmission:
    Although all recipients are currently located within the EU/EEA, you must expect recipients to be located in a non-EU/EEA country that does not offer a level of data protection that is adequate compared to the European level of data protection. In particular, service providers can in the future can be located in the USA. In this case, CHERRY will either select service providers certified under the US-EU Privacy Shield Program (Article 45 (1) GDPR) or agree with CHERRY the EU standard contractual clauses as approved by the EU Commission (Art. 46 paragraph 2 (c) or (d) GDPR).

    Insofar as we commission service providers within the scope of order processing, your data will be subject to the security standards specified by us in order to adequately protect their data.

  • 6. Duration of storage of your data:

    We process and store your data in principle for the duration of your consent.

  • 7. Processing of your data in a third country or by an international organization:

    There is no processing of your personal data in a third country or by an international organization. If this is intended in the future, you will be informed.

  • 8. Your privacy rights:

    Under certain conditions, you can assert your privacy rights with us

    • Right to information, correction and deletion of your data stored by us according to articles 15, 16, 17 DSGVO; A deletion may take place, if other legal regulations (e.g., legal storage obligations or the restrictions according to the § 35 BDSG) or a predominant interest on our part (e.g., for the defense of our rights and claims) do not oppose this;
    • Right to restriction of data processing according to Article 18 GDPR,
    • Right of objection according to Article 21 GDPR,
    • Right to portability of your data according to Article 20 GDPR.

    Furthermore, you have a right of appeal to a data protection supervisory authority (Article 77 DSGVO). However, we recommend always directing a complaint to our data protection officer to ensure a faster resolution of your concerns.

    Your requests for the exercise of their rights should, if possible, be sent in writing to the above-mentioned address or directly to our data protection officer.

  • 9. Scope of your obligations to provide us with your data:

    There is no legal obligation to provide your data to CHERRY.
    However, you will not receive newsletters if you do not provide us with your data and the corresponding consent. The provision of your data is entirely voluntary. If you do not provide your data, you will not face any legal consequences.

  • 10. Automated decision-making in individual cases (including profiling):

    We do not use purely automated decision-making procedures under Article 22 GDPR. Insofar as we should use such a procedure in individual cases in the future, we will inform you separately if this is required by law.
    Information about your right to object Article 21 GDPR
    You have the right to object at any time to the processing of your data, which takes place on the basis of Article 6 (1) of the GDPR (data processing base on a balance of interest) or Article 6 (1) of the GDPR (data processing based on a balance of interests) or Article 6 (1) (DSGVO) (Data Processing in the Public Interest). However, the prerequisite is that there are reasons for your objection that arise from your particular personal situation. This also applies to a profiling base on this provision within the meaning of Article 4 No. 4 DSGVO.
    If you object, we will no longer process your personal information unless we can establish compelling legitimate grounds for processing that outweigh your interests, rights and freedoms, or the processing is for the purposes of asserting, exercising or defending legal claims.

    We will no longer process your data for newsletter advertising purposed if you object to the processing for this purpose.

    The opposition can be sent to above mentioned address at any time. 

Date: January 2019

Google Analytics Disclaimer

We use Google Analytics, a web analytics service provided by Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043 USA, hereafter "Google". Google Analytics uses so-called "cookies", text files that are stored on your computer and thus allow an analysis of the use of the website by you
The information generated by these cookies, such as the time, location and frequency of your website visit, including your IP address, is transmitted to Google in the United States and stored there.
We use Google Analytics on our website with the addition "_gat._anonymizeIp". In this case, your IP address will already be shortened and thus anonymized by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area.

Google will use this information to evaluate your use of our site, to compile reports on our website activity, and to provide other services related to website activity and internet usage. Google may also transfer this information to third parties if required by law or as far as third parties process this data on behalf of Google.
Google does not claim to link your IP address to any other data provided by Google. You can prevent the installation of cookies by setting your browser software accordingly; however, we point out that in this case, you may not be able to use all functions of our website fully.

In addition, Google offers a deactivation add-on for the most popular browsers, giving you more control over what Google collects about the sites you visit. The add-on informs the JavaScript (ga.js) of Google Analytics that no website visit information should be transmitted to Google Analytics. However, the Google Analytics Disable Add-on does not prevent data from being transmitted to us or any other web analytics services we may use. Further information on the installation of the browser add-on is available via the following link:

If you visit our site via a mobile device (smartphone or tablet), you must instead click this link to prevent tracking by Google Analytics within this website in the future. This is also possible as an alternative to the above browser add-on. Clicking on the link places an opt-out cookie in your browser that is valid only for this browser and this domain. If you delete the cookies in this browser, the opt-out cookie will also be deleted, so you will have to click the link again
If you've consented to Google linking your web and app browsing history to your Google Account and using information from your Google Account to personalize your ads, Google will use your data along with Google Analytics data to create audience lists for cross-device remarketing. To do this, Google Analytics will initially track your Google-authenticated ID associated with your Google Account (that is, personally identifiable information) on our website. Afterwards, Google Analytics will temporarily link your ID with your Google Analytics data to optimize our audiences

If you do not agree, you can opt-out of this through the "My Account" section of your Google Account.

Date: January 2019
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