Cherry Europe GmbH, headquartered in Auerbach/OPf., Germany, is a leading global manufacturer of computer input devices with a focus on Office, Gaming, Industry, Security and switches for mechanical keyboards. CHERRY employs approximately 400 people in production plants and corporate branches in Germany, France, UK, China, (Mainland, Hongkong, Taiwan) and the USA. Founded in 1953, CHERRY stands for German quality products that are designed and developed specifically for the needs of its customers. In 2019, the company opens a new headquarters in Auerbach, reflecting the new image of CHERRY as the workplace of the future, with an emphasis on the concept of New Work. CHERRY brings high quality, passion as well as design in working environments and thus addresses end-customers and companies alike who have high demands on performance, service life and functionality.