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Scopes

Automotive
Products that appear simple, but that are actually cleverly contrived of the highest-quality goods are often the best company philosophy. And thus for many years already, business in microswitches has formed a solid basis for Cherry’s success story in the automobile supply business.
Cherry’s automobile sales reached a new record height of €105 million in 2004. This is an chievement
That has been impressive for many years, for Cherry’s average sales growth in the automobile sector in the past ten years is 20 % on average.
But we have not achieved this growth with microswitches alone. Therefore, Cherry has developed itself systematically into a leading Tier 2 supplier for complex modules for switches and controls.
In order to be able to remain an innovative development partner for automobile manufacturers and their suppliers, in the past few years Cherry has oriented itself accordingly both technologically and strategically. The basis for this is Cherry’s extensive expertise in the electronics, mechanical engineering, software, and plastics technology sectors. In addition to the image building strengths in body components, especially for locking systems, new products and technologies were developed for applications in drive shafts and passive safety systems.

Computer Input Devices
Sophisticated technology that makes your work easier, modern design with the greatest possible comfort, environmentally-friendly materials and manufacturing processes, and also modules for high access security and special applications – our computer input devices – keyboards and mice – made by pros for pros.
They are produced and assembled in ultra-modern production facilities. Here, each step is monitored precisely; at the end, each individual component and then the finished product is checked and tested.
With our broad product program, we offer the optimal solution for every need – individual in function and design.
Whoever reaches the bounds of possibilities using a standard keyboard is able to choose smartcard, plastic card or barcode readers.
Moreover, the keyboards can be equipped with fingerprint readers and additional keys to program.
POS keyboards with or without additional keys as well as keyboards with a trackball, touchpad or an extended layout belong also to our range of products.
If requested, the keyboard layout can be adapted to customized requirements and features.

Switches & Controls
Cherry’s product range is among the widest varieties of snap switches in various designs in the world. This program is rounded out with network separation switches, coding switches, and rocker switches. What they have in common, despite their various areas of application, is their high reliability and switch performance and a long lifespan.
Even for difficult applications, for example with very limited space, Cherry has the correct, high-performance solution. Here the most various designs, connection possibilities, and activation elements are possible – always optimally tailored to the conditions in question. Low actuating force, precise switchpoints, and high-quality materials ensure consistently perfect functioning. Experienced professionals develop optimized solutions for special applications. At Cherry, the most modern production and completely automatic assembly, integrated process monitoring and largely automated test procedures have been the standard for many years.
Cherry components, switches, and controls help invisibly at home, for example when cooking, washing the dishes or doing laundry. Among our strengths are innovative solutions for the operation of household appliances: backlighted, spray-water-protected operating panels with precisely-defined tactile feedback and free arrangement of the buttons, effective lighting with EL membranes, pathless touch controls with patented infrared technology and integrated network components, rotary selectors on an inductive basis that detect the switch setting touchlessly, with freely-selectable switch-point numbers and angles.

   

We look forward to hearing from you

Cherry Electrical Products Ltd.
Unit L, Airport Executive Park
President Way
Luton
Beds
LU2 9NY
England
E-mail:
Telephone: +44 (0)1582 506140
Fax: +44 (0)1582 506176
   
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