Today, suppliers working for clients in the automotive industry must be able to fulfill many different criteria: they must be reliable, able to ensure highest quality standards and have an international network. They must also be flexible, able to reliably meet deadlines and extremely price conscious. Above all, they must possess one thing: innovative strength.

Viewed in those terms, Cherry has excellent qualifications: namely, a dedicated, highly task-oriented staff with ideas, and who think beyond the immediate in gaining deeper insights.

They thereby employ the latest technology – in research just as in production – everything from 3D-CAD for design and development to highly sensitive systems for magnetic field calculations, software developments in accordance with Automotive SPICE, and much more.

Our objectives are clear: to continuously work at improving our technology portfolio, at optimizing mechatronic integration, as well as on new solutions. We are focused on innovations designed to make our products even more eco-friendly, even lighter, even smaller, even more cost-efficient and even more powerful in their performance. This is only possible with the latest technologies.